There are few things that make me as happy as a good bar of chocolate. As a child, candy was in short supply and the idea of venturing inside a candy factory seemed heavenly. I so remember that first view of Willie Wonka’s Chocolate Factory. The river of chocolate became a permanent fixture in my memory. Years later I would tour the local Braum’s ice cream factory and when they dipped the frozen ice cream on a stick into the stream of chocolate I went right back to my childhood and the movie Willie Wonka and the Chocolate Factory. Julie Dawn Cole’s defining role will always be that of Veruca Salt in that same movie. In her autobiography I Want It Now! a Memoir of Life on the Set of Willy Wonka and the Chocolate Factory Cole shares how she went from a childhood of poverty to one of privilege while filming the movie.
Cole went on to have a successful career as an actress and raised two children. However, the role of Veruca will stay with her. The movie opened with great promise, but took years to become the iconic movie that it is now. It wasn’t until the success of the video tape and then later the DVD that this movie really became a mainstay of pop culture. Looking back we can see the ways that this film became a part of our lives. In fact, the image of Gene Wilder as Willie Wonka has it’s own twitter account and meme. The reader of Cole’s memoir finds that the behind the scenes events were as wholesome as the movie itself. There was very little conflict or misbehavior. In this day of child stars playing out their disfunction in the every day glare of modern media, it is refreshing to see Cole and her costars return to a normal life after the movie with varying results. Cole is the only one who remained in the acting profession throughout her life. The others pursue careers ranging from accountant to veterinarian.
Cole’s tag line is reflected in the title of her book – I want it now! She portrayed the role of a little girl of privilege who’s father indulged her every whim. It’s ironic that this very attitude has become the norm for many children and teenagers, especially those in the public eye. The author of the book that the movie is based on, Roald Dahl, foreshadowed this current reality with accuracy. Not only do we want the chocolate and the riches now, we want the fame and attention now as well. Unfortunately for many the now comes too readily and often leads to tragic results. How encouraging to know that Cole was not one of those cases.